Interviews and group discussions

Quantitative information and insights are often not enough to describe market and customer needs. It is often important to take a look behind the "backdrop" in order to understand relevant motives and "hidden" logic in the context of information, purchase and distribution processes and to describe prevailing action mechanisms.

The addition to quantitative analyses provides you with important insights into the many-faceted effects of behaviour and attitudes, and forms the decisive basis for initiating necessary changes. We offer you our professional support from interviews to the organisation and evaluation of group discussions.


Areas of application:

  • Brands
  • Information and Communications
  • Advertising and campaigns
  • Social media
  • Trends and style
  • Consumer behaviour
  • Recognising market and target group analyses
  • Customer loyalty

Ask us for further information about our services in qualitative market research!
We would be pleased to support you with your individual initial situation.